Hershey is committed to the responsible marketing of our products. Our strong values guide our behavior in all aspectsĀ of our brand-building work and consumer communications.
We respectĀ that parentsĀ play a crucial role in teaching childrenĀ healthy eating habits and the appropriate role of treats and snacks in a balanced diet. We support this parental gatekeepingĀ role, particularly in connection with children under the age of 12.
Hershey is a member of the U.S. Childrenās Food and Beverage Advertising Initiative (CFBAI), which is a voluntary self-regulation program created to improve the landscape of food advertising directed at children. Under our individual CFBAI pledge, we commit to not engage in advertising primarily directed at children under the age of 12.
For measured media, like television, radio and print, that means we do not advertise on shows where 30 percent or more of the annual audience on average is composed of children under the age of 12. For unmeasured media, like websites, video-sharing platforms or social media services, we use a multi-factor analysis to determine whether the media isĀ child-directed. This can include information on the audience demographics andĀ the nature of the siteās content. We also do not use third-party licensed characters forĀ child-directed advertising.
Consistent with our pledge, we submit data and information annually to the CFBAI demonstrating compliance with our commitments.